I’m Heidi Mok, a creative problem solver with a mission to improve the way people and live, work, and play through design.

Currently I work as a senior product designer at Kira Systems shaping a machine learning enterprise software for conducting contract analysis. Additionally, I’m a sessional instructor with the faculty of industrial design at OCADU where I teach a third year core studio class on Systems Thinking.

Previously I was a Manager of Design Strategy at Bridgeable where I spent 8 years applying human-centered design methods of problem solving to business challenges, collaborating on small and large scale innovation projects in Canada and the US spanning healthcare, financial services, retail, and non-profit.

Curiosity for making led me to pursue a degree in Industrial Design from OCADU (Ontario College of Art and Design University) and a growing interest for maps and data led me to further pursue a masters in Advanced Spatial Analysis and Visualization from UCL (University College London).

Running, making, and contemplating are things I spend a lot of time doing. From time to time I’ll write an introspective or city/mapping related article like the Principles of cartography applied to service blueprinting and occasionally update a blog dedicated to brussels sprouts.


Core Values


Make Connections

Look for the invisible lines that connect things together.

Wonder Why

Go a layer deeper to get to the heart of something.


Zoom In/Out

Scale out to see how things fit within a broader context.

Show Process

Don’t wait for perfect before sharing work.




Translating Research to Action

Moving from head knowledge to ideas that can be implemented in the real world


Facilitating Creativity

Planning and facilitating participatory workshops to help diverse groups bring their ideas to life

Process Tinkering

Thinking with my hands and always showing process work


Comfortable with Ambiguity

Leaping forward amidst uncertain circumstances


Project Snippets


Improving National Infrastructure Through Design

Working with UK Universities on the Multi-Scale Infrastructure Systems Analytics (MISTRAL) project to tackle the challenge of improving National Infrastructure by collaborating with data modellers to translate model outputs into compelling communications.


Improving Financial Well-Being

Understanding the current and future state experience of financial service customers and identifying opportunities to improve those experiences.


Uncovering Cannabis Enthusiasts’ Buying Experiences

Understanding how cannabis enthusiasts make purchasing decisions, how they assess quality, and what their behavioural differences are through live learning lab sessions.

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The Future of Patient Experience

Supporting a large pharmaceutical to develop an innovative enterprise-wide strategy and approach to patient-centricity.

Microfinance Reboot

Helping a microfinance organization improve their existing lending and mentorship model for entrepreneurs living with mental illness and addictions based on shared needs between the organization and their clients.


Innovation Training

Co-leading a 2.5 day hands-on innovation training workshop for multi-disciplinary staff members at St. Lawrence College to achieve their goal of helping students develop the innovation skills required to be successful in the workforce.

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Co-Creating Models of Alzheimer's Care

Overcoming uncertainties in strategic planning within the Alzheimer's care space by co-creating likely future scenarios with leading specialists, payers, administrators, and technologists.

Linking Citizens and Open Data

Exploring and prototyping a workflow to teach citizens how to use open data in a meaningful way.

Visual Marathon

Exploring 2D and 3D methods of visualizing race data from the 2015 London Marathon. The video lives here.


Secondhand clothing donation service design

Designing a clothing donation service that makes the process of giving away your old clothes more dependable and socially-minded.