Hi, I'm Heidi, a designer living in Vancouver who works with organizations to improve customer and user experience. I've worked both in-house and as a consultant for startups and multinationals, often specializing in technical and niche domains like robotics and geospatial/earth observation to refine complicated tools and services. By engaging directly with people (system integrators, operators, scientists, lawyers, government workers, patients), I help connect disjointed system components in a coherent way.
Highlights
Designed an industrial robot UI for warehouse and logistics operators to track production workflows, enabling certified system integrators across regions to train on a single, web-based platform for the first time. (2025)
Led and designed key features of a data platform for scientists to discover and access contextual metadata for NASA's airborne and field Earth science observations, clearing the path to its official public launch. (2022-2024)
Designed a major feature to incorporate answers for contract analysis across an enterprise platform, which was rolled out to all enterprise customers. (2018-2020)
Consulted in service design for the public sector by analyzing a government emissions reporting tool, equipping decision-makers with actionable insights on its 1–3 year direction. (2024)
